Downtown Development

  • Develop downtown for the benefit of residents and merchants - not solely for developers
  • Require that parking variances only be granted with creative solutions (carve outs for Uber/Lyft drop offs, for example)
  • Bring 15 years of experience in retail store development, licensing, brand development, and merchandising
  • Ensure that all development takes into account residential, retail, and community interests
  • Encourage a participatory process between Village, developers, retailers, restaurants, and residents
  • Utilize basic retail anchoring principles to bring flagship retail to ensure the prosperity of Central Business District
  • Focus on zoning to ensure retail space is maximized
  • Bring extensive multi-million dollar contract negotiation experience with multiple stakeholders
  • Focus on town center model and improve branding to reflect our true identity and vision
  • Broaden development focus from luxury apartments to more mixed use spaces to create a downtown experience unique to South Orange and increase tax base
  • Focus on expanding housing for seniors selling their homes so they can remain in the community


Diversity of Thought and Experience

  • Provide an independent viewpoint on Village decisions
  • Ensure straight-forward leadership with transparent objectives, and be accountable for decisions
  • Bridge community needs with common goals of service and well-being
  • Apply unique life and international career experience to encourage more creative, adaptable, and flexible responses to the complex issues of governance
  • Foster inclusion in all decision making processes to ensure our community is well-represented in its diversity 


Transparency in Government

  • Incorporate standard business SMART goal-setting practices (specific, measurable, achievable, realistic, time-based, and transparent).
  • Work collaboratively with staff and administrator on goal-setting and completing quarterly progress reports/dashboards
  • Ensure department goals are in line with expenditures
  • Institute quarterly reporting, through the website, so residents can understand what each department is doing, and how their tax dollars are being spent
  • Be transparent and participatory with the community in setting budget priorities
  • Sunset SOEngage surveying tool, in order to utilize more cost-efficient, and data rich collection methods, such as in-person town hall meetings, office hours and utilization of the countless existing online community forums.
  • Require that all agendas be posted at least 2 days before any meeting and all minutes be posted within 60 days after any meeting on the Village website, to ensure the community is informed of all Village government activity


Listen to Nureed Saeed discuss her platform with Darrell Gunter. Download the Podcast on iTunes (Episode 185) or play below: